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Mary Juetten

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Bio:

I am the founder and CEO of Traklight, the only self-guided software platform that creates your custom intellectual property (IP) strategy and assesses business risk. I have dedicated my more-than-30-year career to helping businesses achieve and protect their success, specializing in leading companies in transition or start-up phases and helping them create sustainable, operational, and financial growth. I want entrepreneurs and businesses to have Fortune 500 style software solutions! I cover intellectual property issues and business risks to prevent business horror stories and help businesses succeed. In 2015, I co-founded Evolve Law to accelerate the adoption of technology within the legal industry. I have a Bachelor of Commerce degree from McGill and a Juris Doctorate from Arizona State as well as my US and Canadian accounting and public accountant certifications. I am an international writer, speaker, and mentor, and sit on the ABA Group Legal Services Association board. I previously represented entrepreneurs on the Board of the Crowdfunding Investment Regulatory Advocates and the Licensing Executive Society (LES) Emerging Enterprises committee.


Traklight

Traklight is the only self-guided software platform to identify business risks and capture the value of ideas and intellectual property for small and medium sized businesses (SMBs). In addition to helping SMBs and investors accurately identify and minimize business and legal risks and maximize the value of intangible assets, Traklight licenses its platform to attorneys, other professionals, and software platforms to streamline the client intake process, prequalify and educate customers, and generate additional billable hours or revenue. The company’s leadership role in helping SMBs leverage their company value is supported by a Partnership Program that includes Federally sponsored organizations, trade associations, and industry. Traklight is privately held and headquartered in Arizona. Visit traklight.com to learn more.


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Small Law Firm KPIs: How to Measure Your Way to Greater Profits teaches you the business basics you need to run your business successfully, improve client satisfaction and cash received, and have a solid measurement system in place that shows the value of your firm.
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What is Traklight's platform?

Traklight's cloud-based software platform empowers businesses to identify risks and prioritize tasks in order to capture their full potential value and mitigate risk. We provide a GPS or a roadmap for complicated and misunderstood business and legal issues: prevent costly mis-steps; save businesses time and money; and allow self-management of valuable strategic assets. In turn our technology allows our partners, including attorneys and investors, to generate additional revenue and create better client relationships.


 

Media Contact

Cari Sommer, Sommer Communications Group, 646-480-7683