Mary Juetten

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Bio: I am the founder and CEO of Traklight, the only self-guided software platform that creates your custom intellectual property (IP) strategy and assesses business risk. I dedicated my more-than-30-year career to helping businesses achieve and protect their success, specializing in transition or start-up phases and helping companies create sustainable financial growth. I want entrepreneurs to have Fortune 500 style software solutions. I cover IP issues and business risks to prevent horror stories and help businesses succeed. In 2015, I co-founded Evolve Law to accelerate the adoption of technology within the legal industry and in addition I am a LegalShield Access Advocate and am Of Counsel with Nimbus Legal, outsources legal counsel. I have a Bachelor of Commerce degree from McGill and a Juris Doctorate from Arizona State as well as my US and Canadian public accountant certifications. I am an international writer, speaker, and mentor, and sit on the ABA Group Legal Services Association board. I previously represented entrepreneurs on the Board of the Crowdfunding Investment Regulatory Advocates and the Licensing Executive Society (LES) Emerging Enterprises committee. I am the author of two books: Small Law Firm KPIs: Measure Your Way to Success, and The Business of Legal: The Data-Driven Law Practice


Traklight is the only self-guided software platform to identify business risks and capture the value of ideas and intellectual property for small and medium sized businesses (SMBs), essentially a business legal checkup. In addition to helping SMBs and investors accurately identify and minimize business and legal risks and maximize the value of intangible assets, Traklight licenses its platform to attorneys, other professionals, and software platforms to streamline the client development process; triage, prequalify and educate customers; and generate additional billable hours, leads, or revenue. As of 2018, there is also a personal legal checkup available to license.

The company’s leadership role in helping SMBs leverage their company value is supported by a Partnership Program that includes Federally sponsored organizations, trade associations, and industry. Traklight is privately held and headquartered in Arizona. Visit traklight.com to learn more.

Book - The Business of Legal: The Data-Driven Law Firm

Mary Juetten's second book draws from her business and accounting background to provide lawyers and other legal technicians a roadmap to improving their firm with data measurement and process through simple and clearly written case studies. Purchase Book.

What is Traklight's platform?

Traklight's cloud-based software platform empowers businesses to identify risks and prioritize tasks in order to capture their full potential value and mitigate risk. We provide a GPS or a roadmap for complicated and misunderstood business and legal issues: prevent costly mis-steps; save businesses time and money; and allow self-management of valuable strategic assets. In turn our technology allows our partners, including attorneys and investors, to generate additional revenue and create better client relationships.


Media Contact

Cari Sommer, Sommer Communications Group, 646-480-7683