Mary Juetten

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Bio: Mary Juetten, the author of Small Law KPIs: How to Measure your Way to Greater Profits and The Business of Legal: The Data-Driven Law Practice on Amazon, is founder & CEO of Traklight and a business lawyer in the United States (WA and AZ), has dedicated her more-than-30-year career to helping businesses achieve and protect their success. Specializing in leading companies in transition or start-up phases and helping them create sustainable, operational, and financial growth, Mary wants entrepreneurs and businesses to have efficient Fortune 500 style software solutions. Using her extensive education including Bachelor of Commerce degree from McGill and a Juris Doctorate and Masters of Law from Arizona State University, as well as her US and Canadian accounting and public accountant certifications, Mary created the only self-guided software platform that identifies intellectual property (IP) and creates a custom IP strategy plus assesses business risk. Traklight Pro is lead generation or triage for companies; business, startup & venture, and IP attorneys; CPAs; and other professionals. Mary is an international author, blogger, speaker, and mentor. She previously represented entrepreneurs on the Board of the Crowdfunding Investment Regulatory Advocates and the Emerging Enterprise Committee of the Licensing Executives Society. In 2015 Mary co-founded Evolve Law, a sales and marketing channel for Traklight and spoke internationally on change and technology adoption in the legal industry before selling the company to Above the Law. Mary was named to the American Bar Association's Legal Resource Technology Center 2016 Women in Legal Tech list and the FastCase Class of 2016. She also served on the Group Legal Services Association (GLSA) Board, consulted as Access to Justice Advocate for LegalShield, and taught both Technology Law and Access to Justice through Technology at Arizona State University.


Traklight is the only self-guided software platform to identify business risks and capture the value of ideas and intellectual property for small and medium sized businesses (SMBs), essentially a business legal checkup. In addition to helping SMBs and investors accurately identify and minimize business and legal risks and maximize the value of intangible assets, Traklight licenses its platform to attorneys, other professionals, and software platforms to streamline the client development process; triage, prequalify and educate customers; and generate additional billable hours, leads, or revenue. As of 2018, there is also a personal legal checkup available to license.

The company’s leadership role in helping SMBs leverage their company value is supported by a Partnership Program that includes Federally sponsored organizations, trade associations, and industry. Traklight is privately held and headquartered in Arizona. Visit traklight.com to learn more.

Book - The Business of Legal: The Data-Driven Law Firm

Mary Juetten's second book draws from her business and accounting background to provide lawyers and other legal technicians a roadmap to improving their firm with data measurement and process through simple and clearly written case studies. Purchase Book.

What is Traklight's platform?

Traklight's cloud-based software platform empowers businesses to identify risks and prioritize tasks in order to capture their full potential value and mitigate risk. We provide a GPS or a roadmap for complicated and misunderstood business and legal issues: prevent costly mis-steps; save businesses time and money; and allow self-management of valuable strategic assets. In turn our technology allows our partners, including attorneys and investors, to generate additional revenue and create better client relationships.


Media Contact

Cari Sommer, Sommer Communications Group, 646-480-7683